How much did Conor McGregor sell his whiskey company for?

Conor McGregor, the renowned MMA superstar and one of the world’s most successful athletes, is not only known for his fighting skills but also for his business ventures. This article delves into McGregor’s whiskey company and explores the details surrounding its sale, highlighting the financial success achieved.

The Whiskey Brand

Among Conor McGregor’s various business ventures, Proper No. Twelve Irish Whiskey stands out as the most significant and lucrative. McGregor officially launched the brand in 2018, and it has experienced tremendous success since then. The whiskey’s logo can be seen on the UFC octagon canvas and at numerous boxing events, providing valuable exposure for the business. Eire Born Spirits, a company co-owned by Conor McGregor, his manager Audie Attar, and Ken Austin, owns the brand.

The Sale

After nearly three years of strong sales in the liquor market, Conor McGregor and his business partners decided to sell their majority stake in Proper No. Twelve. The buyer was Proximo Spirits, a company that already held a 49% stake in the Irish whiskey brand. The reported amount for the sale was an astounding $600 million, making it one of the most significant acquisitions in the industry.

This deal instantly elevated Conor McGregor to new heights of financial success and secured his position as the wealthiest MMA fighter to date. In 2021, McGregor topped the Forbes list of highest-earning athletes, earning a staggering $180 million, primarily due to the immensely lucrative sale of the Proper No. Twelve Whiskey brand.

Aftermath and Legacy

The sale of Proper No. Twelve solidified Conor McGregor’s status as the UFC’s biggest cash cow and propelled him to become one of the highest-paid athletes in history. It is estimated that McGregor earned an astonishing $530 million over his career, which, when adjusted for inflation, amounts to approximately $615 million.

In addition to Proper No. Twelve, McGregor has successfully ventured into other business domains. He owns a fashion line called August McGregor, a fitness app known as McGregor Fast, and a media house called The MacLife. McGregor has also entered the hospitality industry and owns a pub called The Black Forge Inn in Dublin, Ireland.

Conclusion

Conor McGregor’s business acumen matches his skills inside the cage. The sale of Proper No. Twelve Whiskey, in collaboration with his long-time partners, showcased his ability to build a successful brand and secure a highly lucrative deal. The success of Proper No. Twelve not only reflects McGregor’s professional accomplishments but also remains synonymous with his name. With multiple successful business ventures under his belt, Conor McGregor continues to solidify his legacy as both a formidable fighter and a savvy entrepreneur.

Watch a Proper No. Twelve commercial featuring Conor McGregor below: